The RealReal Focuses on New Initiatives in 2023 to Improve Consignor Experience
“Since our founding, we’ve been committed to, and have invested heavily in, making the luxury consignment experience seamless and frictionless. We became the first and only full-service luxury resale marketplace that does all the heavy lifting for our sellers and shoppers, we have always helped our consignors earn more than any other secondhand marketplace. These new areas of investment will help us deliver an elevated, luxury resale experience,” explains
Updates to look forward to in 2023:
- TRR’s Consignor Concierge Service: To better connect with its consignors to the experts working to authenticate, price and promote each and every item, every consignor will have a dedicated Consignment Concierge who they’ll have access to via text, email or phone call. The Consignment Concierge is made up of four luxury managers who will support a consignor, no matter the item value or brand, and will remain the consignors’ point-of-contact for as long as the member consigns with TRR.
- New Loyalty Program: The company gave its loyalty program a complete overhaul to provide consignors with a clearer understanding of what they’ll earn and when, as well as enhance incentives across each tier.
- Pricing Transparency through TRR’s Data Insights Center: The RealReal’s pricing algorithm uses data from its 28M+ items sold to date, current market and economic trends, and looks at sales velocity to determine the best price for each item listed. The company has piloted its data insights center for consignors to get an understanding of how we determine pricing for their item(s).
To learn more about these changes or for more information on how to shop or sell with The
Press Contact: PR@therealreal.com
Source: The RealReal