The RealReal 2023 Luxury Consignment Reveals Consumer Shopping Habits During Economic Uncertainty
“A potential recession, the climate crisis, and global unrest are all reasons that, going into 2023, consumers are making shopping decisions based on value – with 66% saying they shop resale primarily to get a good deal – as well as personal values. We’re seeing our members do this in many different ways, from trading down ultra-luxe bags for more accessible options and buying fair condition items to express themselves through fashion and sustainable shopping practices. The value of resale is different for every person – and that’s the beauty of it,” said
Derived from data from its 30 million members and 28 million items sold, The RealReal’s 2023 Luxury Consignment Report reveals:
- Consumers are trading down from ultra Luxe for trendier styles
- Prices for high-end luxury bags began to stabilize, dropping by 5% by the end of 2022; sales for styles from Prada,
Miu Miu , and Dior began to increase.
- Prices for high-end luxury bags began to stabilize, dropping by 5% by the end of 2022; sales for styles from Prada,
- Well-loved handbags helps makes luxury accessible
- Demand for handbags in fair condition nearly doubled; 58% of buyers in fair condition are new TRR shoppers
- Gen Z and millennials drive demand for vintage:
- Sales of vintage archival pieces +50% since
January 2022 ; demand continuing to rise forY2K pieces
- Sales of vintage archival pieces +50% since
- Prada and
Simone Rocha top favorites in the back half of 2022:- Demand for Prada’s Crystal Re-Edition of its 2000 mini bag +1,344% YoY; demand for women’s ready to wear by
Simone Rocha +635% YoY.
- Demand for Prada’s Crystal Re-Edition of its 2000 mini bag +1,344% YoY; demand for women’s ready to wear by
- Gen Z demonstrates being most circular
- They reconsigned 52% more in 2022, especially in the women’s category.
To read The RealReal’s full 2023 Luxury Consignment Report, visit www.therealreal.com.
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Source: The RealReal