As the leader in luxury resale, we are engaging our 17.8 million global members in the circular economy and helping create a more sustainable future for fashion. From inception through 2Q 2020, consignment through The RealReal has kept more than 14.8 million luxury items in circulation, while saving 698 million liters of water and 15,040 metric tons of carbon.
At a time when one garbage truck’s worth of textiles is landfilled or burned every second1, driving awareness of resale and sustainability is crucial. That’s why we put sustainability in the spotlight: in our marketing and advertising, throughout our shopping experience, and in conversation with both our community and the industry.
As a result, we’re changing the way people shop. Approximately half of our consignors cite sustainability as a key motivation to consign, and approximately one-third of buyers say they shop The RealReal as a replacement for fast fashion.
Educating and empowering consumers to make more sustainable choices drove us to develop a first-of-its-kind Sustainability Calculator that quantifies the impact of resale on the planet. We use that data in the product descriptions buyers see and the sales pages consignors see to show their positive impact.
By forging the first resale partnerships with luxury brands, including Burberry and Stella McCartney, we are changing the luxury industry’s viewpoint on secondhand and raising awareness of the importance of resale. In one year of partnering with Stella McCartney, we drove a 65% increase in Stella consignors. Our partnership with Gucci included the launch of an online shop featuring pre-loved Gucci items. The Gucci partnership is grounded in sustainability as The RealReal and Gucci will together plant a tree with One Tree Planted for each Gucci purchase or consignment. Importantly, it’s the first time a brand partnership has included an incentive to buy resale.
We are actively working to drive global change. The RealReal is the first and only resale company to join the UN’s Fashion Industry Charter for Climate Action, as well as a member of the Sustainable Apparel Coalition, UN Global Compact and a long-time member of the Ellen MacArthur Foundation's CE100 USA. We are also committed to preserving natural resources and reducing our own carbon footprint through the Gucci CEO Carbon Neutral Challenge.
As a business that accepts consigned items from people throughout the U.S. and sells to customers around the world, we have an incredibly diverse community. We aim to reflect that diversity of gender, culture and perspective within our team, from individual contributors and managers to our senior leadership and board. We believe diversity and inclusion foster a collaborative culture, which fuels our ability to innovate and disrupt.
1Ellen MacArthur Foundation