The RealReal Issues First-Ever Luxury Consignment Report
Despite the unpredictable fluctuations of 2020, more people adopted consignment than ever before — especially Gen Z and Millennials, who represented 35% of new consignors. Consignors helped make fashion more sustainable by keeping pieces in circulation, with the average consignor saving the equivalent of 4,333 glasses of water.
“The pandemic has had a lasting impact on the resale market and, through the challenges of the past year, we’re seeing a mindset shift among our ~20 million members towards investing in, and living by, what we truly value,” said
Consignment trends that rose to the top in 2020:
Goyardtopped the list of the top 10 luxury brands Patek Philipperose most in the ranking of brands with the greatest resale value – up three spots from last year
- Demand for high-value bags skyrocketed
- Average selling price rose up to 80% for in-demand styles
- Gucci was #1 in vintage
- Resale value grew another 12%
- Rolex strengthened lead as #1 watch brand
- 5 of top 10 men’s watches with greatest resale value growth were Rolex
- Capsule wardrobe essential were redefined
- Gender-fluid staples including puffer coats and waist bags dominated
To see the top luxury consignment trends of 2020 and learn more about how consignors can earn the most in 2021, view The RealReal’s 2021 Luxury Consignment Report.
Source: The RealReal